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Home Services · Case study

How Apex Home Services won the speed race on every new lead.

A roofing and HVAC company was losing jobs to whoever called back first. Carson made sure that was always them.

41%Faster speed-to-lead
29%More jobs won
24/7Lead coverage

The challenge

Estimate requests came in through the website and ads at all hours, but the office was only staffed 9 to 5. Evening and weekend leads waited — and homeowners simply hired the first company that responded.

The rollout

Carson now answers every estimate request the moment it lands, day or night. He confirms the property address, qualifies the job type and urgency, and books the on-site estimate onto the team’s schedule, then follows up on any quote that goes quiet.

“It answers faster and more politely than I ever could at 9pm. The follow-up alone is worth it.”— General Manager, Apex Home Services

The results

Speed-to-lead improved 41%, the team booked 29% more estimates, and after-hours leads stopped slipping away. Apex now competes on response time — and wins.

A typical thread

What it looks like in the wild.

Carson works each lead in a natural back-and-forth and only hands off once the appointment is locked.

need a quote for a roof leak
Sorry to hear that! What’s the property address so we can get someone out?
142 Pine St
Got it. We can do an estimate Thursday 9am or Friday 1pm — which works?
thursday
Estimate booked · Thu 9:00

Illustrative example. “Apex Home Services” is a fictional company and figures are representative of typical results, not a guarantee.

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